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The JPG Blog

Website Landing Pages for High Conversion

Generating New Business for your Agency: An Introduction to Landing Pages Nobody can deny that your website is an essential part of your agency’s marketing and business strategy, however the problem with websites is that they have to be all things to all customers. Your website has to tell the story of your business, your team, present your […]

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Strictly come Dancing for Agents Giving Charity and The Big C

Jane Gardner has signed up for the Estate Agency equivalent of Strictly Come Dancing – Agents do Strictly to raise money for Agents Giving Charity. All she has to do now is learn to dance!!

Anderson Rose, charity, dancing, estate agents, Fine and Country,
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Building a new website with X1 Student Lettings

In the Summer of 2016 X1 decided to build a brand new website for their student lettings and professional rentals business in Liverpool, Manchester and Leeds. JP Gardner & Associates in conjunction with FL1 Digital built that site and brought the ideas to life. Jane Gardner tells the story…

Digital marketing, Leeds, Liverpool, Manchester, Student lettings,
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Estate Agents Adapt to Survive

I often come across ‘old school’ estate agents and I feel a little bit smug… The reason being is that when I joined the industry as a sales negotiator in the 1980’s, I was firmly a minority in the way I did my job.  I treated my customers exactly how I wanted to be treated […]

buyers, clients, customer service, estate agents, Kate Faulkner,
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Lettings Tenant Fee Ban

Time to take a stand! Since it was announced by the Chancellor on 23rd November 2016 in the Autumn Statement  that the Government proposed to ban ALL TENANT FEES in England it has been a hot topic in the world of Letting Agencies.  Now it is time to take a stand against the Government. On 7th […]

consultation, government, letting agent, MP, rent increase,
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Why do estate agents need social media?

Social Media for Estate Agents Now I keep hearing my estate agency clients say ‘do I need to be on social media?’ and, if so ‘should I be posting my properties on social media?’ Number one – yes! Number two ~ no! The reason you need social media is that you are trying to attract people to […]

engagement, estate agents, facebook, followers, Instagram,
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The concepts for making a strong brand

Your branding appears at the forefront of everything you push towards the public eye; it must therefore encapsulate your businesses’ unique personality, values and message. Branding is often associated directly with identity design; however, creating a brand is a process that requires different elements to come together and certainly doesn’t end with identity design. DOING YOUR […]

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Jane does Strictly and learns to dance

Jane Gardner has signed up for the Estate Agency equivalent of Strictly Come Dancing – Agents do Strictly to raise money for Agents Giving Charity. All she has to do now is learn to dance!!

charity, dancing, estate agents, strictly, wright rythmn,
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