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This feature sends a call reference automatically to your internal systems when a prospects calls your business. It works by either posting the information to a web page, or by playing DTMF keystrokes which your internal systems capture and record against the call before the caller is connected. This provides the most accurate method of call attribution available.
Using Mediahawk’s API enables you to see the exact source, medium, campaign and keyword that produced the call. You can use this information to precisely evaluate the performance of your marketing in your CRM system – or even to build your own inbound lead dashboard.
Using the telephone keypad your call handlers can categorise a call and assign a call value at the end of a call before they hang up. They can also do this before transferring the call internally to another agent or department.
If you use a Mediahawk IVR (auto attendant) that allows callers to connect to a department using their telephone keypad, you can use this functionality to automatically categorise your calls.
For example, if your telephone answering message includes “Press 1 for the Sales department” or similar, this will be recorded in your reporting. This allows you to analyse the effectiveness of your marketing campaigns, sources and keywords at generating sales calls as opposed to customer service enquiries.
"Call Tracking Integrations"
Integrate phone call data for deeper marketing insights
Attribute phone calls to marketing campaigns, track every interaction with your advertising, and view call data how you want to. Integrate with Salesforce, Analytics, AdWords, CRM software, bid management platforms, marketing automation systems, and more.
MEDIAHAWK FEATURES CUSTOM INTEGRATIONS WITH A RANGE OF EXISTING SOFTWARE PLATFORMS, INCLUDING:
- Salesforce Enterprise CRM solution.
- Google Analytics call tracking integration (Classic, Premium and Universal Analytics).
- Google AdWords.
- HubSpot Inbound Marketing Software.
- Optimizely A/B Testing Platform.
- Marin Software.
- A comprehensive API enables you to build and customise your own integrations.
“Call Tracking Reports"
The most powerful call tracking reports in the industry
Analyse precisely how effective all your online and offline marketing campaigns are. Mediahawk provides you with granular data on your inbound and outbound telephone activity. This vital insight into your offline advertising response ensures that you make informed and sound strategic business decisions.
COMPREHENSIVE AND DETAILED CALL TRACKING REPORTS PROVIDE YOU WITH VALUABLE INSIGHT, INCLUDING:
- Marketing response from all your online and offline campaigns.
- Source, Medium, Keyword, Visitor Path, Pages, Campaign, Media and much, much more.
- Track cost per response, benchmark your calls based on duration and score them to monitor quality and conversions.
- In-line search makes it easy for you to quickly find the information you need.
- Secondary dimensions put your data into context.
- Intuitive and easy to understand reports allow you to export and email data quickly and easily.