Camera, Action, Promotion
At J P Gardner & Associates we believe that the landscape of estate agent marketing is drastically changing, with estate agency video marketing playing a vital role. A good, personal video gives potential clients an insight into the people who will be helping them make potentially the most important decision of their life. Not only this, but it also shows off your brand as the local experts in your area through market updates, area guides and community event coverage. As an added benefit, it also massively increases your exposure on Google and social media platforms.
The Benefits of Video
- Adding a product video on your landing page can increase conversions by 80%.
- 76% of businesses say that video provides good return on investment.
- 74% of users who watched an explainer video about a product subsequently bought it.
- 57% of consumers say that videos gave them more confidence to purchase online.
Rather than take our word for it, see examples our estate agency video marketing content for yourself:
How does it work?
We will film on site at a location of your choice, with the outcome being a high-end, professionally produced series of 1-2 minute company films in high definition for your business to utilise on your website, marketing & sales campaigns or face-to-face presentations.
Whilst we recommend a 1-2 minute video is how we advise you promote your brand in a serial format – longer, more thorough videos can be effective for sales pitches and other comprehensive uses. In this case, the ‘3 films for £200 each’ package can be consolidated into 1 x ‘4-6 minute’ video or 2 x ‘2-3 minute videos’.
This way, we avoid straining our editing time and the videos we produce are consistent and unassailable from extra editing days and so on which complicates invoices etc.
More great examples!
Northfields area spotlight: Pitshanger Lane
Assistant Manager Leah from Northfields takes us on a quick spotlight tour; including places to eat, drink, unwind and call home. It's purpose is to show off the area and increase interest. Within a week the video had been viewed 4,500 times with a reach of over 10,000.
Area Guide Example
Area guide produced for Beaumont Gibbs estate agents in Plumstead & Woolwich. With correct marketing received over 300 organic hits on Youtube. This video was rolled out with a Sales and Rental Market Update and the campaign was ultimately very successful in building their social media presence.
Staff Bio / Meet the Team
This is one of 24 staff bios made for X1 Lettings in Liverpool & Manchester. As a primarily student lettings company, the videos served as a recruitment tool, but also to help students become acquainted with their block managers.
This market update was produced for West London agency Northfields
Instant Valuation / Webpage Feature Video
This video introduces Walton-on-Thames based agency Rochills' new instant valuation tool.
Local Info / Promotion
We produced this video for Northfields Estate Agents to celebrate the new night tube service coming to Ealing and surrounding areas.
Social Media / Recruitment Video
A short social media video for Northfields Estate Agents with a staff member describing how she came to work for the company. Great for recruitment on social media platforms.