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Why use JP Gardner?
Camera, action, promotion: video marketing for estate agents
We’ve seen a lot of changes in our 30 years in estate agency marketing. Back in the 1980s, a two dimensional brochure was the standard form of promotion for most estate agents. Fast forward a few decades, and today’s video production technology allows estate agencies like yours an amazing and unprecedented opportunity to bring your brand to life. So whether you’re showing off the best bits of your local area, introducing your personnel or promoting your brand on social media, estate agency video marketing has become an essential promotional tool for today’s property market.
The benefits of video for estate agencies
We think there are three main ways that estate agencies can benefit from video marketing:
Introduce yourself. A good, personal video can give potential clients an insight into the people who will be helping them make potentially the most important decision of their life.
Showcase your locale. Show potential clients that your estate agency is the local expert in your area by producing video market updates, area guides and community event coverage.
Get noticed online. Having relevant and well-produced videos online will massively increase your exposure on Google and social media platforms.
What do you get?
A dedicated account manager
Bespoke video content to your brief
Upload to Wistia or YouTube