One of the things we’re best at, is working with estate and letting agents to develop their online presence through their social channels. We love it! But what about agents just starting, and those that can’t justify the spend, needing to work on it themselves? Well, we want to help you too. So with that in mind, here are 3 steps you can take to re-purpose your blog articles for social content, while minimising your effort.
#1 Share the link multiple times a week
Sharing something once, means it’s likely to get lost amongst all the social media noise, and your helpful, informative, must-read blog article will likely fall flat on its arse.
You absolutely don’t need to be sharing original content every time you post for this reason, if you did try and do this, you’d first of all be writing blog articles instead of getting properties sold or let, and second of all you’d be absolutely shattered.
Take a blog post which includes multiple parts, headings, or tips, and post a different snippet each day – all leading to the blog article published to your website. You want to do this because more of your followers will have the opportunity to see your posts, and also different people might be motivated to visit your site based on different snippets.
#2 Make pretty pictures
We know, this is rich from a bunch of marketers who like to tell people it’s not all about the pretty pictures. But when you’re competing with a whole load of other agents and businesses who are all vying for attention, you want to stand out from the crowd.
We use a service called Canva to create graphics for our clients, and one of its features is that you can make one image and then resize it for different platforms. It’s very easy to use graphics, fonts, and your brand colours – definitely go on and have a play!
You can then use the images you’ve created within your article, as well as for your social media posts.
#3 Schedule up
Rather than trying to remember to post something a day, once you’ve published your blog article and made your images, you can add your posts to a scheduler like Buffer, Hootsuite, or Hopper for Instagram. You can set the days and times you want your posts to go out, and the scheduler will do the rest – leaving you free to do what you do best.
Want a hand with your social? See a case study of our work with Dawson’s Property here >>
Katie Gillingham
Katie is a Freelance Copywriter living in rural Dorset with her daft old Labrador. She first started writing content for the property industry back in 2015, and loves nothing more than bringing brand voices to life!
