Search site

07966409627

5 ways to make your Spring Budget 2021 content interesting5 Mar 2021

No preamble, no waffle, just 5 ways that you can present the key highlights of the Spring Budget 2021 to your customers and potential customers, without people ignoring you for basically copy and pasting off of the BBC News website.

Idea #1: *Grab another local expert, and do a Facebook Live

Find yourself an Accountant, a Mortgage Advisor, a Conveyancer – anyone with a unique take or insight. Bonus points if they’re local to you, and can discuss how the budget is likely to affect your local area specifically.

A Mortgage Advisor might talk about their unreal workload caused by the Stamp Duty Holiday, present a realistic take on getting house sales through in your area before the end of the extension announced in the budget, and discuss how Bounce Back Loans (BBLs) are being looked upon by lenders.

One of our clients, Maxine Lester Lettings, did this today by having a chat in their Facebook group for landlords with Accountant Toni Hunter from George Hay Accountants. Toni had some brilliant insights into the financial implications for businesses and whether or not Landlords should be looking to go Ltd. with their portfolios in light of the impending rise in Corporation Tax.

The conversation also led to her mentioning that lots of Landlords are getting caught out by not getting their Capital Gains Tax in order within 30 days of selling a property – a slight tangent to the budget, but a gem none-the-less! Fresh, unique insight from different perspectives, is likely to capture attention.

(*Please keep to social distancing rules, and don’t grab unsuspecting Mortgage Advisors – ask them politely first.)

Idea #2: Do an Instagram reel

Do you think Instagram isn’t right for your client base? Then let me tell, if you’re an Estate or Lettings Agent, then you’re almost definitely wrong. As just one example (there are lots) the #RealEstateInvestment hashtag has over 600,000 uses, and is climbing. Instagram reels are an attempt by the app to mirror another app, TikTok, where making incredibly short videos is the name of the day. At the beginning it was mostly teenagers doing dances, but now both platforms are filled with informative videos about nearly anything you can think of!

In a world where marketing is fighting to hold attention spans, creating short, sharp, informative content is the name of the game. The Instagram algorithm also loves reels at the moment, so it’s something to jump on!

Idea #3: Run an ad to a landing page with a free downloadable guide

I won’t lie to you, this one is quite labour intensive but it’s so worth it, when it comes to lead generation and growing your marketing list. Now that there’s a finality to the Stamp Duty holiday, some people are going to be looking to take advantage of that while they can.

Creating a brilliant landing page on your website with a simple, clear form that visitors can add their details to in order to download a free guide to investing then you’re giving them genuine value while also growing your marketing list of people interested in property investment. When done well, your ad spend will be eclipsed by the ROI.

Idea #4: Join the conversation on Clubhouse

Keep ahead of property news by joining the Clubhouse AppClubhouse is an invite only App – at the moment only for smart phone users. You can’t just download it off the app store and create an account. Much like a real-life country or yacht club, you have to be invited to join by an existing member. We do have invites available, just email jane@jpgardner.com if you would like one!

When you join, you select topics of interest, like property, business, investing, health, sport etc. The more information you give the app about your interests, the more conversation rooms and individuals the app will recommend you follow or join.

Clubhouse is based entirely on audio, and is all about the conversation (or listening to the conversation if you don’t fancy joining in). If you’re intrigued, then jump on and get involved.  We recommend @Rick Gannon’s morning BREAKING PROPERTY NEWS at 9am Monday to Friday.

Idea # 5: Write a Spring Budget blog post

I can’t, I just can’t leave it off. My beloved blog posts. Split your points up into small chunks, write with personality, and really think about what the people reading your words are going to take from them.

Also follow the advice from my Spring Budget-related post of last year, so that you don’t accidentally bore the pants off of your clients and potential clients. Professional doesn’t have to mean boring!

Read the post here >

Katie is a Freelance Copywriter living in rural Dorset with her daft old Labrador. She first started writing content for the property industry back in 2015, and loves nothing more than bringing brand voices to life!