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ARLA Propertymark Conference 2018

This is our first time exhibiting at the conference.   I have been attending the ARLA conference for over a decade as a Letting Agent and Fellow of ARLA and I have always found the content interesting and imperative for a regulated and dedicated letting agent. However, in 2016 the conference moved to the Excel […]

Digital Media, lettings, marketing, property, social media,
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What does GDPR: General Data Protection Regulations mean to Estate Agents

After 4 years of debate, the new GDPR General Date Protection Regulations were passed through the European parliament on 14th April 2016 and will come into force on the 25th May 2018. For most Estate Agents their database is the goldmine and source of contacts for prospecting, so it will come as quite a blow, […]

data protection, estate agents, legislation, lettings, mailing list,
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Blog or Vlog: Which is best for your business

It’s been some time since I have sat and written a blog post, which has really been playing on my mind. When you blog it has to be constant and regular, and there was a time when I was always writing, and lately I have just not got around to it. I never want to […]

blog, content, marketing, SEO, Video,
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Estate Agents, why you should be on video

INTRODUCING OUR NEWEST VIDEO CLIENTS ~ Every month we bring a new Estate Agency client in front of the camera and this month we thought we would write a blog about the process. Despite the fact that Estate Agents are well known for being loud, confident and very happy to talk for England, you would […]

Digital marketing, estate agents, friendly, letting agents, market updates,
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Strictly come Dancing for Agents Giving Charity and The Big C

Jane Gardner has signed up for the Estate Agency equivalent of Strictly Come Dancing – Agents do Strictly to raise money for Agents Giving Charity. All she has to do now is learn to dance!!

Anderson Rose, charity, dancing, estate agents, Fine and Country,
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Website Landing Pages for High Conversion

Generating New Business for your Agency: An Introduction to Landing Pages Nobody can deny that your website is an essential part of your agency’s marketing and business strategy, however the problem with websites is that they have to be all things to all customers. Your website has to tell the story of your business, your team, present your […]

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Building a new website with X1 Student Lettings

In the Summer of 2016 X1 decided to build a brand new website for their student lettings and professional rentals business in Liverpool, Manchester and Leeds. JP Gardner & Associates in conjunction with FL1 Digital built that site and brought the ideas to life. Jane Gardner tells the story…

Digital marketing, Leeds, Liverpool, Manchester, Student lettings,
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Estate Agents Adapt to Survive

I often come across ‘old school’ estate agents and I feel a little bit smug… The reason being is that when I joined the industry as a sales negotiator in the 1980’s, I was firmly a minority in the way I did my job.  I treated my customers exactly how I wanted to be treated […]

buyers, clients, customer service, estate agents, Kate Faulkner,
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