Social media is social
We say this lots, and the reason we say it lots is because it’s true:
Social media is social. There’s no magic trick, or one weird secret to get you loads of followers. It takes effort, patience, and buy-in from your team to make it a roaring success and get you seeing an increasing return on your investment. Dawsons were prepared to roll up their sleeves and get stuck in with us from the get go, and their results speak for themselves.
What they were looking to achieve
Dawsons Property were really enthusiastic about working with us on their digital marketing offering – their success is truly a team effort, and we love working with them.
- An increase in followers across Facebook, Instagram and Twitter
- An increase in engagement across their social media platforms
- Promote online auctions due to Covid-19 to gain new instructions
What we do
(or at least, some of it!)
Dawsons have a reward card scheme for their customers, and there are lots of fantastic local businesses involved. We’ve made sure to push these on social media, tagging and engaging with the businesses which has helped build up a fantastic local following. And our content is fun! We even travelled to Swansea to make a fun, spooky video a couple of years ago.
We have weekly video calls with the wonderful Naomi, to discuss any upcoming events, sponsorships, charity work, what’s been going on in the office, and during Covid-19 we’ve been making sure we’re absolutely on it with any changes in restrictions imposed by the Welsh government. There’s also a Whatsapp group where photos can be sent, and ideas can ping back and forth.
Although it’s very difficult to replicate the adrenaline-fuelled excitement of a packed auction-room, we’ve worked with the Dawsons Auction Team to live stream the last few minutes of each property sold via auction including a Q & A about the process. By doing this, more people have seen what property auctions entail, and Dawsons have won instructions based on people watching these livestreams!Watch an example
What do Dawsons think?
Watch Cal from the Auction team's video to find out
Do you want to put sparkle into your marketing?
Make it outstanding
With JP Gardner & Associates, you’re not just getting pretty posts and fluffy updates. It’s all about building a natural following across your social platforms who genuinely care about what you have to say.
There’s no magical formula though, we can’t do it alone. We work closely with our customers to achieve results. If you’re looking for someone to tick a social media box, that’s not us. If you’re serious about making the most of your online marketing, get in touch.