5 ways to be a reassuring voice in times of uncertainty
Reassuring Voice The death of our beloved Queen Elizabeth, after reigning for 70 years is causing a general air of depression, and uncertainly in the future, so it’s more important than ever to make sure your content is hitting the nail on the head every time, whilst being informative and avoiding negativity and fear-mongering. Never […]
bad news, Brexit, COVID-19, death of the queen, tone of voice,
Don’t be a copycat
Why oh why do estate agents or letting agents buy content for their blogs or social posts, that is being duplicated across many other property pages? Be unique, stand out for your own opinions, your own creativity and skills, don’t be a copycat.
Content creation, Duplicated content, Embarassing, SEO,
Why original content is important on Instagram
Creating a marketing plan along with new and original ideas can feel tough. Reposting and sharing other relevant content is a universally used way to fill the social calendar; however, excessive use of this is no longer the best way forward! As of April 2022 reposted or shared content will no longer be rewarded by […]
estate agents, Instagram, London estate agent,
10 tips on how to get better Google rankings
Have you ever wondered how to get your content seen on Google, and how you can improve your Google rankings? Here are 10 tips on how to improve them just from what content you are putting on the website! #1 – Make sure your titles work for SEO. Your title is an immediate insight […]
content, estate agent, sego,
How to write landing page headlines that convert?
Writing headlines that draw people in rather than turn them away can seem like quite a daunting task. That being said, we are here to help! We’ve put together some helpful tips on how to write great headlines that not only get people to stay but convert users into leads. The first thing you need […]
content, estate agent, JP Gardner,
It’s no good being a property expert if your attitude stinks
Have you ever heard the saying “It’s not what you say, it’s how you say it”? That’s what I’m going to be talking about here. If you’re struggling to win the likeability factor in your local area, it might be worth considering how you’re presenting yourself online. You might think you’re delivering your expertise, but […]
content, estate agent, london,
The 5 worst content mistakes you can make as an estate agent
Has your marketing stalled and you can’t work out why? Here are the 5 worst content mistakes we think you can make as an estate agent.
Content mistakes,
The importance of good grammar (and some tools to make it easy!)
Sometimes going back to basics can really help you to achieve better content and therefore reach more people and create a following which will get you closer to your end goals. That was hard to read, wasn’t it? Or did you naturally add pauses and punctuation? If you haven’t guessed already this blog is going […]
content, estate agent, grammar,
What is ALT text and why should you be using it?
What is ALT text? ALT text is the written description of visual media. This is usually found on images that add context to content on websites. It’s a contraction of Alternative text and is also referred to as ALT tags or ALT descriptions. Why use ALT text? ALT text is key to have on images […]
Alt Text, estate agents, marketing,
How to make the most of the boxing day boom
Ah, Boxing Day, the day after Christmas day. A day for relaxing, eating leftovers and, according to data, selling houses?! Although there is no doubt you’re going to be partway through that well-deserved break, how do you make sure to make use of the Boxing day boom? What is the boxing day boom? Every year, […]
Boxing Day, estate agents,
