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Building a new website with X1 Student Lettings
In the Summer of 2016 X1 decided to build a brand new website for their student lettings and professional rentals business in Liverpool, Manchester and Leeds. JP Gardner & Associates in conjunction with FL1 Digital built that site and brought the ideas to life. Jane Gardner tells the story…
Digital marketing, Leeds, Liverpool, Manchester, Student lettings,
The concepts for making a strong brand
Your branding appears at the forefront of everything you push towards the public eye; it must therefore encapsulate your businesses’ unique personality, values and message. Branding is often associated directly with identity design; however, creating a brand is a process that requires different elements to come together and certainly doesn’t end with identity design. DOING YOUR […]
A new website for the New Year
I am amazed at how much changes in a year, not least of all where business technology is concerned. As a *ahem* 50-something business owner who spent the best part of 30 years as an Estate Agent, moving thousands of people into new homes across London and the Home Counties since the ’80s, before (literally) […]
content management, estate agency, property, social media, Video,
Is Social Media important to Estate Agency?
Around 2010 the words ‘social media’ started to be discussed in the world of UK Estate Agency. I am sure that there were already agencies dotted around doing ‘social media’ before, but now it was becoming a topic on the agenda at industry events. I can remember attending an ARLA (Association of Residential Letting Agents) […]
audience, estate agency, facebook, lettings, marketing,
VidEA Conference and the Future of Property Video
By Antonio Pacelli, Media Consultant at JP Gardner & Associates The property market is currently in the thick of a drastic and pivotal state of change. Video marketing is breathing fresh life into the market and we are rapidly travelling a path toward a new and improved industry standard. Currently, only a handful of pioneers […]
estate agents, Property Video, technology, vidEa, video marketing,
Is it time to grow or time to sell your business?
Running a small business can be extremely stressful; it takes courage, confidence and lots of energy. You need to be prepared to take risks, to be inspirational, both for yourself and for any staff looking up to you and you have to keep on persevering when you feel dis-illusioned, when every day feels like a […]
Why exceptional customer service is the key to growth
Reap long term benefits by taking time to fully understand the needs of your customer and see your results dramatically improve: I have always worked from a platform of exceptional customer service, but I am not sure that all other estate agents feel that this is the most important aspect of their job, as I […]
customer service, estate agency, estate agent, going the extra mile, listening skills,
Estate agents embracing social media
Over the past few years I have been working closely on in-house video production and being able to effectively promote estate agency business via online platforms with effective campaigns, which are much cheaper than portal or print costs, and can, if done correctly, give greater results. I have been content managing my website in-house and […]
