The rise and rise of YouTube Shorts
With the meteoric rise of short-form video over the past few years, it makes sense that mobile-friendly video is the one type of content that all estate or letting agents should be using in 2023. Find out why…
Estate Agency Video, Instagram Reels, Short-form video, TikTok, youtube,
UK property industry TikTok accounts
You might not agree with what all of these accounts have to say, or the way they do it – but they all command a great following for doing what they do – so they’re an excellent place to start if you’re looking for inspiration.
estate agents, property, TikTok, Who to follow,
How to make your Estate Agency social media sparkle
Estate Agency Social media. For some, those words instil a sense of dread and fear, whilst others revel in the memes, cat videos, and gender swapping Snapchat filters. Whichever camp you fall into, most people know it’s important to be doing social media, but the sheer scope of the digital landscape can intimidate people into […]
Digital marketing, estate agents, facebook, linkedin, pinterest,
How to get the most out of YouTube SEO
YouTube is the 2nd largest search engine behind Google, with 2 billion monthly users across the globe watching a billion hours of video per day, with 500 minutes of the video posted every single minute. Over 90% of consumers say that they have discovered new brands on YouTube. It is, therefore, so important to use YouTube […]
estate agents, google+, letting agents, SEO, Tagging,
Why original content is important on Instagram
As of April 2022 reposted or shared content will no longer be rewarded by the algorithm, as Instagram is changing how it works. Creating a marketing plan along with new and original ideas can feel tough. Reposting and sharing other relevant content is a universally used way to fill the social calendar; however, excessive use […]
estate agents, Instagram, London estate agent,
What is a Facebook Pixel?
What is a Facebook Pixel? Jane Gardner from JP Gardner Associates answers this, and details how you can be using yours to benefit your business.
facebook, Facebook ads, Facebook pixel, Property Industry, Social Media Advertising,
Using PR as part of your marketing strategy
Do you ever read industry-related articles with a comment from one of your competitors and wonder how they got there? Then wonder no more, and learn how it could be your PR!
Who gets more traffic, Google or TikTok?
It seems like only yesterday social media and the internet became a big deal. We now have platforms galore for buying, researching and entertainment too. Instagram, TikTok and Pinterest are all to name but a few. For most of us, searching Google has become the norm. Whatever you need to know right at your fingertips. […]
Estate agency marketing, google+, TikTok,
How to avoid “shiny thing syndrome” in your marketing
Keeping up with the newest social media trends can feel like a full-time job. Jumping on the bandwagon of ‘the next best thing’ is something that’s so easily done in the pursuit of more leads. However, this can have a negative effect on your marketing, and is something we like to call “shiny thing syndrome”
content, marketing, social media,
How to market to first-time buyers
People buying property for the first time is at a 20 year high. Recent research from Halifax suggests that the new UK average age for first-time buyers getting on the property ladder is 32 when 10 years ago, this number was just 29.
