What are The ESTAS?
The ESTAS is primarily a celebration of estate and letting agents, and property industry suppliers, reviewed and scored by their customers for the quality service they have provided during the selling, buying, renting and letting process.
The ESTAS take place annually (COVID permitting) and the estate and letting agents have a period of 9 months in which to gather reviews from their customer base, and those reviews will then be assessed against other agents in their location, to conclude with winners being announced for both sales (from buyers and sellers) and lettings (from landlords and tenants).
Participants on the shortlist for each location will be invited to a formal lunch and awards ceremony, one of the most anticipated and prestigious events in the property industry calendar, held at the stunning Grosvenor House Hotel Ballroom in Park Lane, London, the next event being on Tuesday 29th March 2023.
By joining the ESTAS your estate or letting agency business can create genuine customer reviews which will convert to Google Reviews with the click of a button, and which will drive traffic to your website. You can showcase your reviews in real-time on your own website with a quick plug-in, and, of course, you can showcase these on all of your social media platforms.
On top of that, you could walk away with an amazing award, presented by the ESTAs patron, TV personalityand property guru, Phil Spencer, from Channel 4’s
“Kirsti and Phil’s Love it or List it!”
As an avid supporter of the ESTAs, having used it as my go-to platform for many years when running my own estate and letting agents, I am delighted that JP Gardner & Associates are now confirmed partners of the ESTAs and will happily discuss the importance of using this platform for your own agency and doing so to great effect. Whilst more partners receive an incentive for any referrals provided, I feel so strongly that this is a no-brainer for UK agencies, that I am donating all referral fees to AGENTS GIVING the property industry charity raising millions for all UK charities supported by any estate or letting agent. For complete transparency, I sit on the board of directors for Agents Giving and see the amazing work that happens every single day helping others less fortunate than ourselves.
By the way, the photo above was part of an advertising campaign for my agency Sewell & Gardner, discussing why customers should care about the awards that estate and letting agents win. The wording below the image said: “We care! We care because it’s a massive achievement to win at the ESTAs. You can’t buy one, you can’t just expect one, you have to earn it through sheer hard work and determination. These awards are based on customers voting for us, from our initial meeting, our website and range of services, to legal compliance, marketing, advertising and even whether they would recommend us to a friend. The voting is totally confidential, so there is no way of us influencing the votes, other than to offer the very best service we can, to every customer, every day!”
Sign Up To The ESTAS today:
Why do we support The ESTAS?
- Showcasing Your Customer Service
As an estate or letting agent, it is hugely important to give “social proof” of your customer service offering. Let’s face it, almost everything to buy these days, will have a review listing, and if you don’t take notice of these then you are in the minority. Of course, Google is the best review platform, for the most obvious reason, that based on 4.72 billion internet users worldwide it has a market share of 92.24%. The ESTAS gives every reviewer the opportunity to duplicate their review directly on Google with the click of a button. It means that you can show off your amazing service on 2 platforms for the price of one!
- Website traffic
As website designers, we know the power of showcasing your customer reviews, not just on Google, but on the home page of your own website. It gives you such credibility and provides a very powerful message of your sales or lettings offering from a very credible third party. You even get to use Phil Spencer’s image alongside your review section, a very well-known and trusted property expert giving your agency the thumbs up!
The ESTAs is very close to the heart of our MD, Jane Gardner. Her estate and letting agency started using the awards platform back in 2008, and she rose up to being a Grand Prix Sales & Lettings Overall Winner in 2013, just before she sold her business. Jane says “it was the true awards platform, the one voted by my own clients and it was an absolute delight to be part of the growth of the event. Nowadays it is fabulous, not only to have the awards ceremony to look forward to but to be able to showcase your great customer comments every day as they are posted. Plus, what a bonus to meet the main man, Mr Spencer!”
These are the minimum number of reviews that need to be on your ESTAs dashboard when the review window closes:
Sales (rated by Sellers & Buyers) A minimum of 15 reviews (combined)
Lettings (rated by Landlords) A minimum of 15 reviews
Lettings (rated by Tenants) A minimum of 15 reviews