Improving your Estate Agency’s social media presence can greatly enhance your brand visibility and attract potential clients. In a market where every instruction counts, you need to be using all of the available social media channels to promote your business and show potential clients that you have a great digital network.
Here are some top tips to help you improve your estate agency’s social media and attract more clients to your business
Define your target audience:
Identify your ideal clients and tailor your content to their interests, needs, and preferences. This will help you create more engaging and relevant content.
Create and curate valuable content:
Every bit of content you create for your social media should be unique. Don’t fall into the trap of copying someone else’s ideas, not only is it bad for your image if a client or potential client sees duplicated content from different estate agencies, but the algorithms will pick it up and hide it from the majority of your audience.
Answer the questions your followers are asking:
Find questions that are relevant to your niche and answer them on your stories or posts. Try using Answer the Public to discover what your audience is searching for, it will give you so many ideas of content to post.
Use high-quality visual content:
Utilise high-resolution images and videos to showcase your properties effectively. Invest in professional photography and videography to capture the best features of the properties you’re promoting. Make sure that you add ‘short-form’ video content (that is under 60 seconds long) to hop on the social algorithm favourties. These can go onto TikTok, YouTube Shorts and Reels on Facebook and Instagram.
Be a storyteller:
Share compelling stories about the properties, their history, and the local area. Stories create an emotional connection with your audience and make your content more memorable. When you are asked a question by a client, or something funny or interesting happens, use that information on your social media platforms, tell the story to your audience and watch the engagement rise.
Engage with your audience:
Respond promptly to all comments, messages, and inquiries. Encourage discussions, ask questions, and make your audience feel heard. Building a relationship with your followers will foster trust and credibility. Try to add a Messenger or WhatsApp button to your social pages and make sure that it is being manned or that you have auto-reply messages when you are not available.
Use hashtags strategically:
Research and use relevant hashtags to expand your reach and attract a wider audience. Consider using location-specific hashtags to target potential clients in your area. Check-out the hashtags that you are using to make sure that your posts will be relevant and seen if someone is searching on that #hashtag.
Showcase client testimonials:
Share positive reviews and testimonials from satisfied clients to build social proof. This will help establish your agency’s credibility and trustworthiness. You can just pick the best sentence from a long review on your image, and then put the full review into the post to make it more appealing to your audience.
Collaborate with influencers:
Partner with local influencers or micro-influencers who align with your target audience and values. Their endorsement can introduce your agency to a larger audience and generate more interest in your properties.
Run contests and giveaways:
Organise contests or giveaways to encourage engagement and expand your reach. For example, you can offer a free consultation or a gift card for participating in a social media contest. Make sure that you have a link to a page on your website with all of your T&Cs for any competition or giveaway you are running.
Stay updated with trends and algorithms:
Regularly educate yourself about the latest social media trends and algorithm changes. This knowledge will help you adapt your strategies and optimise your content for maximum visibility. Algorithms change a lot and you can find out what is happening by setting up a Google Alert or checking TikTok and YouTube regularly.
Track and analyse your results:
Use social media analytics tools to monitor the performance of your posts, identify your most successful content, and make data-driven decisions. Adjust your strategy based on what works best for your audience.
Consistency is key:
Maintain a consistent posting schedule to keep your audience engaged and build brand recognition. Develop a content calendar to plan your posts in advance and ensure a steady flow of content.
Remember, building a strong social media presence takes time and effort. Stay consistent, experiment with different content formats, and always provide value to your audience. If your agency is small and you cannot afford a marketing person to work in-house on your brand, then why not get in touch and let us help?
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Jane Gardner
I work all over the UK with various business owners, dedicating my creative and expert property knowledge from 35 years in the industry. I am a Level 4 ARLA Propertymark examiner, I sit on the board of Agents Giving Charity and I love everything property related! I can be contacted on 01923 627777 or by email to jane@social-angels.co.uk
