Facebook & Instagram Ads are a sure-fire way of generating more leads and getting your brand in front of new people. However, it is not as simple as putting up a post and waiting for the magic to happen, there are key steps to follow in order to ensure you reach the right people and get the results you want!
Define your audience using the information on your current audience from your own lists or by using data from the Facebook Pixel on your website. Segment your audiences into small sections (avatars) so you can really drill down into their interests, behaviours, wants and needs.
Prepare an offer that will capture the audience, make them stop scrolling and pay attention. Think outside the box, consider a give-away of information or service in return for the data you want, or a discount on a product that will make it impossible not to click on the ad.
You need to have a page for your ad to click-through to that is unique to the ad and the audience, and will capture the data you require. This is not a website page in the normal sense, it is made specifically for the purpose of tracking your ad and getting the information you want!
Your ad copy and image graphics need to be ‘fit for purpose’ and really give the audience the impression that you are talking just to them. It is great to use video content (as this always increases engagement) and to offer social proof from other similar customers who have given great reviews.
The most important part is the checking of the results as you go along because you can tweak the ad copy or graphic, the audience demographics, the placement of the ads, in order to improve your results and get a better return on investment. You can also run ‘re-marketing’ campaigns to optimise your results.
If you would like to see how to make your Facebook & Instagram Ads POP just click HERE
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