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Facebook: 1.71 billion users – Youtube: Over 1 billion users – Twitter: 320 million users – LinkedIn: 450 million users – Instagram: 400 million users

  • There are 2.3 billion active social media users – 91% of retail brands use 2 or more social media channels
  • Internet users have an average of 5.54 social media accounts – Social media users have risen by 176 million in the last year
  • 1 million new active mobile social users are added every day. That’s 12 each second – Facebook Messenger and Whatsapp handle 60 billion messages a day
  • Facebook adds 500,000 new users every day; 6 new profiles every second – There are 40 million active small business Pages
  • Facebook now sees 8 billion average daily video views from 500 million users – 78% of people watch online videos every week, 55% watch every day
  • 300 hours of video are uploaded to Youtube every minute – You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)
  • On average, there are 1,000,000,000 mobile video views per day
  • 500 million people visit Twitter each month without logging in – There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to
  • There are 3.5 billion Instagram Likes per day
  • LinkedIn has 450 million members – 100 million of those access the site on a monthly basis
  • More than 1 million members have published content on LinkedIn – The average CEO has 930 LinkedIn connections – Over 3 million companies have created LinkedIn accounts
  • 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago
  • People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
  • On WordPress alone, 56 million blog posts are published every month – The top 3 content marketing tactics are blogging (65%); social media (64%); and case studies (64%)