The ads that melt-your heart and win your business are the ones that are carefully built from the ground up. You need to follow our plan for researching your audience so that you design your ads for the right people, with the most effective message and the right imagery to ensure you really capture the people you want. If you have not done the preparation, download our guide to getting the right audience >
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BE RELEVANT
Target your audience & align your message to their needs & wants. If the message is not relevant to the viewer they will just scroll on by!
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BE VISUAL
Ads with video content or life-like pictures are more likely to be shared & remembered. Chose designs with stopping power and that will resonate with your audience.
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BE CLEAR
Use an image which means something and put together a good offer or reason for the viewer to stop and take note. Facebook hates text in pictures, so keep your message in the copy and the image clear.
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BE REAL
Make sure that your ad copy address rational and emotional triggers so that the viewer will stop, take interest and click!
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BE CONSISTENT
Align your ad with a unique landing page to reinforces your message and make it easy for the viewer to give you the information you need to move forward.
What is Lead Generation for Social Media?
Are you making the most of the myriad tools on offer?
