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Camera, action, promotion: video marketing for estate agents

We’ve seen a lot of changes in our 30 years in estate agency marketing. Back in the 1980s, a two-dimensional brochure was the standard form of promotion for most estate agents. Fast forward a few decades and today’s video production technology allows estate agencies like yours an amazing and unprecedented opportunity to bring your brand to life. So whether you’re showing off the best bits of your local area, introducing your personnel or promoting your brand on social media, estate agency video marketing has become an essential promotional tool for today’s property market.

Videos without people!

If you want video but do not have the time or the inclination to get in front of the camera, then take a look at our motion graphic videos HERE.

JPG Showreel

Dawsons Property sponsor the Wales Airshow 2019

Dawsons Recruitment Video

Maxine Lester Presents a Property

Property Academy Videos

London Residential Student Lettings Showreel

ARLA Showreel

Property Showcase

The benefits of video for your business

There are many ways that businesses can benefit from video marketing and our clients have found a tremendous increase in brand awareness from utilising video in their marketing.  Here are some ideas:

  • Introduce yourself. A good, personal video can give potential clients an insight into the people who will be helping them make potentially the most important decision of their life.  Having your faces on your website, email banner or social media platforms will definitely build a rapport with your clients or potential clients, and help them to trust you.  A personal connection is essential in the estate agency industry, so be personable from the get-go.
  • Showcase your local knowledge. Show potential clients that your estate agency is the local expert in your area by producing video market updates, area guides and community event coverage.  Let everyone know that you are part of the community and you are involved, knowledgeable and friendly.
  • Get noticed online. Having relevant and well-produced videos online will massively increase your exposure.  People love to watch a video, especially if it is well-produced and informative, interesting and not too long!
  • Update people on current news, you can do this every day, just read through the industry press – Property Industry Eye – Letting or Estate Agent Today and just make a quick video on your phone giving your point of view.  20-30 seconds on social media and you can link it to a blog or a longer video on your website.
  • Get your happy customers on camera.  Ask them at the point of success – an issue resolved, an offer agreed, exchange of a deal, moving day when they collect the keys, a week after they’ve moved in and settled into their new home.  Why not pop around and just ask one question – how was it?

Take a look at our professional video packages and give us a call to discuss your needs:

01923 627777

2.6 x longer on your page
People will spend on average 2.6 x longer on pages with video content than without!

4 x as many customers
4 x as many customers would rather watch a video about a product than reading about it.

19% increased open rate
Using the word ‘video’ in an email subject line boosts the open rates by 19%

55% view rate
55% of people watch videos onine every day!

4 out of 5 consumers
4 in 5 consumers say a video showing information about a service is important!

85% without sound
85% of Facebook video is watched without sound, so we can close-caption your video for you!

80% conversion
Including video in a landing page can increase conversion by 80%!

500 million viewers
500 million people are watching videos on Facebook every day!

45% longer views
45% of people watch more than an hour of Facebook or YouTube videos a week!

49% faster revenue
Marketers who use video grow revenue 49% faster than non-video users!

Video Production Enquiry

Check out some of our client videos

Dawson's Relocation Agent Network

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Showcase the best roads