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SEO & Social Advertising for Estate Agents27 Dec 2020

SEO

Search Engine Optimisation (SEO) is the art of ranking high on a search engine without using paid advertising. Professional digital marketers have throughout the year continued to maximise the sales for clients with SEO, even in such unprecedented times. 

If you haven’t already realised, Google controls the internet, accounting for 75%+ of all global search traffic. When a user searches, there are two forms of results: paid and organic. Metadata should be a top priority service for all clients looking to rank high on search engines. Well written metadata that includes high searched keywords will rank higher on Google.

Social Media

Social media is used by 3.5 billion people around the world. So how can you leverage all that information from social media to create data-driven marketing strategies? Data collected from social media analytics reveals how users engage with, view or share content.

In fact, 74% of referral website traffic for Estate & Lettings agents comes from Facebook. Growth comes from strong lead generation and processes for conversion. You need to make sure you have a plan in place to ensure each type of lead is serviced appropriately. 

Sponsored ads can target a very specific audience, so rather than just posting on your newsfeed to people who already know your agency & brand, you can reach brand new people. These types of ads are perfect for that all important message you want to keep out there, such as booking a valuation, instant online valuation, new homes developments and more. 

Make sure you are reaching the people you want to talk to!

Using our Ads Management we can run sponsored ads for your company to a very targeted audience.  We need to install our Pixel onto your website and track your current traffic for approximately 2 months in order to establish a good base for an audience.  Facebook will track interests, behaviours, likes, dislikes, age, location and much more information, and build you a custom audience specifically for your needs.

Find out more at: https://www.jpgardner.com/sponsored-ads-management/

I work all over the UK with various business owners, dedicating my creative and expert property knowledge from 35 years in the industry. I am a Level 4 ARLA Propertymark examiner, I sit on the board of Agents Giving Charity and I love everything property related! I can be contacted on 01923 627777 or by email to jane@jpgardner.com.