We offer social media management with a difference because we are property people and we understand exactly what your audience wants to see on your various platforms.
Living and breathing the property industry means reading the Property Industry Eye over our cornflakes, listening to the UK breaking property news on Clubhouse while we walk the dog, and getting out the popcorn whenever the Chancellor is announcing a new budget, and Jane is also an ARLA Propertymark examiner and marker for Level 4 Lettings & Property Management exams, we really know our property-related onions!
Can you afford not to be using social media in your business?
Whether you are an owner of a small estate agency business or a large one, you must continuously look for newer ways to get your brand on the radar of potential vendors and landlords. In 2022 this means utilising online tools such as social media, your website, and email marketing. In the modern world, no property business can afford to neglect the importance of social media as millions of customers use it every day and you can bet that your competitors are on it!
OUR BESPOKE SOCIAL MEDIA PACKAGES
For all of our social media packages, there is a set-up charge of £147+VAT per platform. Please note that social media platforms now have a ‘newsfeed’ and a ‘stories or reels’ option, so we will ensure that your content takes this into consideration. All social media contracts will incur a final fee of £97+VAT per platform at the end of the contract, in order to return platform authority to the company.
If you are hoping to boost your posts or run targeted ads on your social media platforms, please ensure that you have set up a Business Account & Ad Account on Meta. If you are unsure how to do this, read our blog here. Once your accounts are in place (for which you will need to add a payment method, as once the ads are prepared and running, the PPC will come directly via your ad account) JP Gardner & Associates will be able to work as a partner on your account.
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Entry Package "The Nifty"
START WITH ONE PLATFORM
- Set up and management of your Meta Business Page or one of your social media platforms (Facebook, Instagram, Linkedin, Twitter, Google Business Profile).
- Monthly content planning & scheduling
- 5 bespoke posts per week (Mon to Fri)
- Jane Gardner’s industry expertise for informative, accurate industry news posts
- A dedicated Account Manager with telephone/text support during office hours
- Engagement is monitored & passed to you during office hours
- Complaint handling advice
- Annual analytics and account overview
£450.00 + VAT / month* (subject to a 6-month contract)
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Getting Serious "Peachy Keen"
MOVE TO TWO PLATFORMS
- Set up and management of two of your social media platforms (Facebook, Instagram, Linkedin, Twitter, or Google Business Profile).
- Monthly content planning & scheduling
- Bespoke posts to both platforms daily (Mon to Fri) – 10 posts per week
- Jane Gardner’s industry expertise for informative, accurate industry news posts
- A dedicated Account Manager with telephone/text support during office hours
- Engagement is monitored & passed to you during office hours
- Complaint handling advice
- Annual analytics and account overview
£747.00 + VAT/ month* (subject to a 6-month contract)
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Choose your own "The Pick N Mix"
MIX IN SOME MORE IF YOU WISH
- 15 totally bespoke posts/week across any of your social media platforms (Mon to Fri) that we have set up for you on our system
- Monthly content planning & scheduling
- Jane Gardner’s industry expertise for informative, accurate industry news posts
- A dedicated account manager with telephone/text support during office hours
- Engagement is monitored & passed to you during office hours
- Complaint handling advice
- Annual analytics and account overview
- £12+VAT (per additional post – invoiced at end of the month)
- £17+VAT (per additional video post – invoiced at end of the month)
£897.00 + VAT/ month* (subject to a 6-month contract)
(set-up fees apply to each platform you wish us to work on)
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Serious Social "Eat Your Heart Out"
COVER IT ALL
- Bespoke posts to 4 platforms daily (Mon to Fri)
(Choose from Facebook, Instagram, Linkedin, Twitter, Google Business Profile or TikTok)
PLUS:
- EITHER – 1 Sponsored Ad to a specific targeted audience (Daily click budget not included)
- OR – Bespoke monthly content in the form of 2 completely bespoke to you blog posts/news articles optimized for search (SEO)
- OR – Monthly 1 hour scheduling Zoom with Jane & your account manager
PLUS:
- Quick response to all messages received during office hours and details passed directly to you via WhatsApp
- Weekly liaison with your dedicated team member
- WhatsApp daily messaging
£1169.00 + VAT/ month* (subject to a 6-month contract)
- Bespoke posts to 4 platforms daily (Mon to Fri)
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There are just some times when you need a little extra!
Don’t worry if you have urgent or extra posts, just let us know on your WhatsApp group and we will get those organized for you. We will invoice you for extras at the end of the month.
- Additional post on the newsfeed or story £12.00+VAT
- Addition videos for Instagram video, reels, YouTube or TikTok £17.00+VAT
- Social Shares £3.00 each+VAT
- Platform Banner Design £35.00+VAT (+£5.00/platform changed)
- Platform Banner Amend (your design) £15.00+VAT each platform
- Additional Social Media Platform Set-Up £147.00+VAT
- Out-of-hours posts add £3+ VAT to the cost (6pm to 8am, weekends, bank holidays)
- Additional Zoom meeting with Jane Gardner £175 + VAT
- Additional Zoom meeting with your account manager £75 + VAT
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Why not let us train your in-house social media manager or team and pass on all of our secrets?
We now offer one hour sessions with Jane Gardner, which your in-house marketing manager or social media person can attend, or bring the team, the more the merrier! We suggest a minimum of one session per month, and ask for a minimum period of 3 months.
During these sessions we will cover:
- Audiences
- Content
- Hashtags
- Strategy
- Canva Top Tips
- Scheduling (on Hootsuite, HopperHQ or Later)
- Running ads on Meta Business Suite
- Analytics
- And much more
£175.00 + VAT/ hour* (subject to a 3-month contract)
What if you just want the basic social media offering?
We do understand that some businesses really do not want to be involved in digital marketing, and do not want to have any involvement in what is posted.
Perhaps they just want “a presence” in the form of a branded post, Monday to Friday, on their main platforms: usually Facebook & Instagram.
Of course, it must be appreciated that this is not going to get you huge engagement with your audience, but it will keep you relevant. That way, when if a potential client checks your social media pages before contacting you (most will) then it does show your business in a great light.
If this sounds like the sort of package you are looking for, we do offer a template social package which you can find about RIGHT HERE.
WHEN YOU ENQUIRE YOU WILL RECEIVE
A free overview of your current digital presence along with some of our TOP TIPS for quick fixes. Plus, you can book a FREE one hour zoom with Jane Gardner to discuss the report!
QUICK ENQUIRY FORM
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Sponsored Ads on Facebook or Instagram
CLICK HERE -
Update your Google My Business listing
CLICK HERE -
Social media training
CLICK HERE
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Content, Graphic Design & Imagery
We will use our CANVA platform along with Adobe products (Photoshop, Premierpro etc) to design your content, utilising your branding, colours, look and feel for all of the posts on your chosen platforms. If you request additional work to be undertaken, such as e-books, postcards, brochures, area guides, these should be booked in advance and the costing is as follows:
- Area Guides are fully researched by us and supplied in article format (750 and 1000 words) £187.00+VAT
- E-books are provided in PDF format – a great idea for sponsored ads or website downloads, in exchange for client email data (priced from) £187.00+VAT (>10 pages)
- Additional pages for PDF booklets £15+VAT
- Licensed stock images – from £15.99+VAT each (price increases for studio premium images (POA)
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Video content on your social media platforms or website
If you wish us to take property still photos or raw video footage from your phone and prepare a video/vidette for social media we can do this.
- Price is £25.00+VAT / property – sized for the platforms you choose and returned as an MP4 file
If you wish for your video content to be edited, transcribed or altered prior to publishing, we are happy to organise this on your behalf. We can also ensure that your videos are correctly optimised on your hosting platform (youTube, Vimeo, Facebook etc) and visible to Google.
- Pricing is £37.00+VAT / video edit
- £17.00+VAT / minute of footage for captions
- Licensed videos – from £99+VAT each
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Keeping in touch by Zoom or WhatsApp group
We love to keep in touch with you and your team, we can help you with your marketing strategy or help to plan the content you need to be posting in order to build your business, engage with your audience and ensure that your team are all on-board and helping your brand to grow. Why not add some of the following to your package?
- Team WhatsApp Group with regular reminders for team involvement £25.00+VAT/month
- 1-hour Zoom Scheduling Meeting £75.00+VAT
- 3-hour Strategy Planning Zoom Meeting £350.00+VAT
- Phone consultancy with Jane Gardner £45.00+VAT (up to 1 hour)
- Jane’s hourly rate for any additional work is £125.00+VAT
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Mailouts, newsletters & funnels
We have 2 options for you:
MAILCHIMP & PSD2 NEWSLETTERS
You will require your own Mailchimp (minimum) Essentials Package to provide us with your log-in, in order to be able to use this option:
- Content curation and sending of a newsletter £165+VAT using one of your templates
- For the creation of each template (you may only use one)£175.00+VAT
- Initial setup £175.00+VAT (one-off cost)
MOVEPAL LEAD NURTURING PLATFORM
We can add our MovePal platform CMS system for lead management and import your database, set up your trigger points and manage your funnel marketing.
- £457+VAT per month for 2 branches/department
- £57+VAT per additional branch/department thereafter
- Initial setup of MovePal platform £175+VAT (one-off cost)
Click Here -
Content curation, articles, blogs, SEO
We love to write blogs and articles, we ensure that everything we write is bespoke to you because we know that Google HATES duplicated content. You will never see anything that we write for you on the website or social feeds of other agencies, wherever they are in the country! We are SEO experts as well as being property experts, so you can rest assured your article will be factual, accurate and search engine optimised.
- Articles of up to 700 words, including SEO £167.00+VAT each
- Articles of up to 1200 words, including SEO £307.00+VAT each
- Updating SEO on your website CMS £15.00+VAT/page
Client Showcase
Have a look at some of the work we do with our clients
Making people happy
We could make you happy too.
Jane has literally transformed our Lettings business. Having never personally worked in Lettings myself I have always found it a challenge to help my Lettings...
Gareth Ashington, Ashington Page
Having attended the Lettings Live conference in 2015 and listening to Jane as a guest speaker I was determined to further develop my business using...
Melissa Green, X1 Lettings
JP Gardner & Associates are valued supporters of Agents Giving Charity. Their knowledge, reliability and professional support has given the charity a new platform...
Yvonne Martin, Agents Giving Charity
Working with Jane you know you’re in the hands of the ultimate professional. Her knowledge of everything property is exceptional and she brings an energy...
Vicky Quinn-Campbell, Simply Conveyancing
Super friendly staff, excellent service always looking to help and go the extra mile, we really appreciate J P Gardner
