We take care of it for you
At JP Gardner & Associates we know that there are two words which all too often strike fear into the hearts of estate agency businesses: Social Media. We specialise in providing bespoke daily personal content for our estate agency & property industry clients. We have the expertise to ensure that your social media presence is effectively managed to promote your business across the platforms most relevant to you. It is important to understand that you are using a ‘social’ channel and this is not where people want to be marketed to, they are in this space to chat and be entertained, so your brand is there by invitation only and you really do need to be a great guest at the table.
“Sell-sell-sell sales methods simply do not work on social media.” Kim Garst (Forbes Top 10 Social Media Influencer)
We build relationships
Facebook and other social media platforms are cost-effective ways to promote your business and build engagement with customers and prospects alike, all while boosting awareness of your brand. But social media for estate agents is more than just a cheap and cheerful way to stay up to date. With a bit of planning and an expert team behind you, your estate agency can utilise the platform to create proactive and targeted marketing campaigns that are seen by the very people you need to reach. At JP Gardner & Associates we provide an authentic, honest and personal voice for you to speak with your potential clients on a daily basis.
“Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are speaking individually to each of them.” David Ogilvy, CBE (Advertising Tycoon)
We retain your customers
At JP Gardner & Associates we create and publish remarkable content in a personal way that will educate, inform, inspire and most importantly, entertain. By doing this we begin to build relationships with your prospective customers early on in the buying cycle. Using social media effectively enables you to target your posts so that they’re seen by the customers that you ideally want. The absolute beauty of online marketing is that it can be tracked and monitored, so you can see the entire journey from the initial engagement right through to the point of action, however long that takes. At JP Gardner & Associates we aim to get in front of your customer before they have even thought about moving, so that we have time to build a relationship, to nurture the trust and influence the buying decision in a positive way. If your agency isn’t using social media itself, you can bet your competitors will be. So why not give us a call today, to find out how we can support your social media presence?
“Focus on how to be social, not how to do social.” Jay Baer (Hall of Fame Keynote Speaker & NY Times best-selling author)
OUR SOCIAL NEWSFEED PACKAGES
What's included in our packages
- Set-up strategy session with Jane Gardner
- Monthly content planning
- Competition management as required
- Message responding (office hours)
- Complaints handling (office hours)
- Ad management (budget required)
- Dedicated account manager
- Ongoing social advice
FACEBOOK & INSTAGRAM
SPONSORED ADS PROGRAMME
Using our Ads Manager we can run sponsored ads for your company to a very targeted audience. We need to install our Pixel onto your website and track your current traffic for approximately 2 months in order to establish a good base for a lookalike audience. Facebook will track interests, behaviours, likes, dislikes, age, location, job & family status and much more information, and build you a custom audience specifically for your needs.
A minimum float of £500 must be lodged against your ad account and topped up in a timely manner. Ads run on a pay per click basis and will be monitored daily, you can put a limit on this for each ad. It is advisable to ensure that your target audience for each ad does not conflict with another of your own ads, as you will end up competing against yourself and paying more!
- One-off account set-up & audience research £337.00+VAT
- Monthly cost per ad running £275.00+VAT
- Facebook Ad Budget in addition to above charges