Estate & Letting Agent Brochures and Guides
Key takeaways and a fantastic marketing tool
Specialist Estate Agent Literature
Creating guides is a great way to give your customers and potential customers the information they need, exactly when they need it – all wrapped up in an attractive booklet branded to your business.
You can use them in physical form to hand out, or you could offer them as a PDF download and ask people for their email address – it’s a great opportunity to ask them if they wish to sign up for your regular newsletter, and increase your marketing outreach with very little effort!
The sky’s the limit, with the guides and brochures you could create, and here are just four ideas to start with.
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FIRST TIME BUYER GUIDE
It’s a nerve-wracking time, so why not have a guide put together that walks people through the buying process from viewing to move-in day. If you hand it out on day 1, your buyers will know what to expect from the process, reducing your time spent answering questions and increasing their confidence.
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Moving checklist
This one could be for everyone! There’s so much to think about when moving house, what about a branded checklist to hand out to everyone who needs one? When to book removals firms, a list of places to change addresses, things to think about on move-in day to make it easier… what a resource!
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An intro to property investing
Everyone has to start somewhere, and helping someone at the beginning of their property investment journey could win you their landlord business for life. This could also be a great ‘lead magnet’ paid ad opportunity, leading people to a landing page on your website where they need to enter their email to get the guide and consent to future marketing.
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Property marketing guide for sellers
Want to impress potential sellers? Put together a walkthrough of everything you do to market a property, and include examples. This will really put someone’s mind at ease when they’re choosing who to market their property with. It could also be used to convince landlords that using your services to find tenants for their property is absolutely worth every penny you charge.
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ESTATE AGENCY TERMS OF BUSINESS
We know that every estate or letting agency needs to ensure that they have terms of business to give to their clients to ensure that they are doing everything correctly, compliantly and protecting themselves, their staff and their customers. We have standard documents that we can use or we can format and brand your own terms so that they are correctly written, easy to understand, and you can add them into your e-signature software for speed and efficiency.
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COMPLIANCE DOCUMENTS
We are very lucky to have one of the most qualified letting agents in the UK working for us so that we can provide the top level of compliance documents for you. Jane Gardner is a level 4 Propertymark examiner, with 35 years of estate agency experience under her belt, so who better to provide you with the correct information, fully branded and easy to read and understand.
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GENERAL PROPERTY INFORMATION
Make your agency stand out because you are a font of knowledge and the go-to agency in your local community. Having downloads available for your clients – or to attract new clients to your business – is a key marketing strategy that you should adopt if you are not already doing so. We can provide a mass of different booklets, downloads, brochures or literature to really make you stand out from your competition.
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BE INNOVATIVE
You can offer a complete selection of different information documents for all of your clientele, and your team, it really does make your agency look incredibly professional when you can provide a well-written and beautifully designed piece of literature that will really give your agency gravitas and help people to trust in you.
Pricing
A whole lot of bang for your buck
As you can see, the possibilities are endless when it comes to creating guides, brochures, booklets, and information leaflets for your estate or lettings agency.
Our prices start from £197+VAT for a template document (8 pages of content that is already in circulation but will be branded to your company colours, fonts, and logos), or you can have something completely bespoke which we are able to price when you know how many pages you want and how much research will be required.
If you’ve got an idea of the literature you are looking for, and you’d like to discuss it with us and get a bespoke quote, please do get in touch – we’d love to hear from you.
Specialist Estate Agent Literature Quick Query
MAILCHIMP NEWSLETTERS:
You will require your own Mailchimp (minimum) Essentials Package to provide us with your log-in, in order to be able to use this option:
- Content curation and sending of a newsletter £165+VAT using one of your templates
- For the creation of each template (you may only use one)£175.00+VAT
- Initial setup £175.00+VAT (one-off cost)
Jane has been writing estate and letting agency literature since 2012 when her agency Sewell & Gardner had their brochures selected as part of The Time & Sunday Times best estate agency marketing ideas and the agency went on to win the Overall Letting Agency of the Year trophy in 2013.
