How it works
Using our Ads Manager we can run sponsored ads for your company to a very targeted audience. We need to install our Pixel onto your website and track your current traffic for approximately 2 months in order to establish a good base for a lookalike audience. Facebook will track interests, behaviours, likes, dislikes, age, location, job & family status and much more information, and build you a custom audience specifically for your needs.
- One-off account set-up on Ads Manager £135.00+VAT
- One-off Ad building with audience research fact-find per avatar £337.00+VAT
- Monthly cost per ad running £275.00+VAT
- Your Facebook Ad Budget is in addition to the above charges
We ask for a float of £250 to be lodged against your ad account and topped up in a timely manner. Ads run on a pay per click basis and will be monitored daily, you can put a limit on this for each ad. It is advisable to ensure that your target audience for each ad does not conflict with another of your own ads, as you will end up competing against yourself and paying more!
The Social Magic of Targeted Ads
In order to get the most return on your ads, you need to put your audience into a variety of “Avatars” where you breakdown the wants & needs, along with the interests & behaviours of your different audiences. If you would like to receive our simple guide to building your audience avatars simply complete the form below.
Perfect for a long-running ad campaign that you can top up the budget as you require more leads. You need to have a dedicated landing page on your website to send the leads to so that you can track them effectively. For information on what a landing page is, click HERE.
Highlight your stunning properties with ads targeted to the exact audience you want to attract. Perfect for those properties likely to be sold to someone outside of your location, who has probably never heard of your agency.
Ensure that you complete your audience avatars carefully so that you really do hone into the people you want to see the property.
Be the agent known in your location for getting into the community spirit. Ads can bring you lots of goodwill, and often recommendations from your community connections.
Here we showcase ads for local business connections and sponsoring of events in the community.
BOOKING TICKETS OR PROMOTING EVENTS
If you are selling tickets or promoting an event that you are holding or participating in, there is no better way to sell out and have the best audience possible, than utilising Facebook & Instagram sponsored ads.
You will need to have a landing page where tickets can be purchased, or reserved – even if the event is free, you can provide all of the details of the event on your landing page.
BUILDING YOUR MEMBERSHIP
Build your membership, grow your Facebook Groups, get wider following using sponsored ads. The beauty of ads is once you have done your research, completed your different audiences for each of your ‘avatars’ you can just amend the graphics, video content, try A/B testing of different messages, colours etc and set the budget to what you have available to spend at various times of the year. So flexible and easy to use!