How to avoid “shiny thing syndrome” in your marketing
Keeping up with the newest social media trends can feel like a full-time job. Jumping on the bandwagon of ‘the next best thing’ is something that’s so easily done in the pursuit of more leads. However, this can have a negative effect on your marketing, and is something we like to call “shiny thing syndrome”
content, marketing, social media,
What is ALT text and why should you be using it?
What is ALT text? ALT text is the written description of visual media. This is usually found on images that add context to content on websites. It’s a contraction of Alternative text and is also referred to as ALT tags or ALT descriptions. Why use ALT text? ALT text is key to have on images […]
Alt Text, estate agents, marketing,
Digital Marketing Tips for Estate Agents
Follow some basic rules for your digital marketing and you will see improvement in engagement, website traffic and the leads will follow.
content marketing, Digital marketing, estate agents, Lettings Agents, marketing,
ARLA Propertymark Conference 2018
This is our first time exhibiting at the conference. I have been attending the ARLA conference for over a decade as a Letting Agent and Fellow of ARLA and I have always found the content interesting and imperative for a regulated and dedicated letting agent. However, in 2016 the conference moved to the Excel […]
Digital Media, lettings, marketing, property, social media,
Blog or Vlog: Which is best for your business
It’s been some time since I have sat and written a blog post, which has really been playing on my mind. When you blog it has to be constant and regular, and there was a time when I was always writing, and lately I have just not got around to it. I never want to […]
blog, content, marketing, SEO, Video,
On the other side of the camera
On the other side of the camera Since 2010, the Estate Agency of the Year and the Letting Agency of the Year Awards, in conjunction with The Times & Sunday Times have been a huge event for me. As an agent determined to give top quality customer service and offer a really honest, professional and […]
#EALIVE, estate agency, estate agency of the year awards, marketing, social media,
Is Social media important for estate agents? (YES!)
Social media for estate agents – is it worth it? Property industry expert Jane Gardner talks about how you can replicate social success in your own business.
audience, estate agency, facebook, lettings, marketing,
