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The rise and rise of YouTube Shorts6 Feb 2023

The rise and rise of YouTube Shorts

Firstly let’s take a look at the top website ranking in the world from December 2022 (by number of visitors):

  • 92,859,023,817
  • 76,552,944,981
  • 10,927,166,508
  • 8,230,014,456
  • 4,770,260,364
  • 2,405,252,217

And the top UK social media platforms:

Leading social networks ranked by brand awareness in the United Kingdom in 2022

With the meteoric rise of short-form video over the past few years, it makes sense that mobile-friendly video is the one type of content that all estate or letting agents should be using in 2023. Those who have been mesmerized by Instagram Reels or TikTok’s allure may wish to take YouTube Shorts into consideration as yet another player in the short-video game. YouTube is one of the oldest and most popular social media sites, so it is less likely than TikTok or Instagram to face threats of bans or censoring rules in 2023. Additionally, YouTube doesn’t experience user outcry over platform modifications like Instagram has in recent months. YouTube Shorts is a relatively new service; it went live globally in July 2021, but this expansion of YouTube’s already expansive reach might just end up being the most successful social marketing platform in 2023.

With a vast built-in audience, YouTube Shorts can expand your marketing reach, while also integrating into the bigger long-form platform, which has about 2.6 billion monthly active viewers.  Similar to Insta Reels and TikTok, YouTube Shorts provides integrated tools with limitless options for content creation and display, including the capability to combine numerous 15-second video clips for a maximum 60-second length.

Right now, YouTube has a lot of advantages over its short-video competitors and when it comes to converting viewers into subscribers or browsers into customers, YouTube Shorts has a lot to offer brands and creators thanks to its wide audience, cross-promotional capabilities, and distinctive creator revenue model.

Over the past 6 months, we have been working with some Estate Agents to get their teams used to making short-form video content and using this media across all of their social media platforms, including YouTube Shorts.  It is worth remembering that YouTube is not just a social media platform but is primarily a ‘search engine’ and therefore you should customize your channel correctly and make sure you add as much information about each video to increase your SEO.  If you would be interested in learning how to get the best out of your YouTube channel, we have training available, click here to enquire.

Here are some of the teams that are really getting into the swing of it!

I work all over the UK with various business owners, dedicating my creative and expert property knowledge from 35 years in the industry. I am a Level 4 ARLA Propertymark examiner, I sit on the board of Agents Giving Charity and I love everything property related! I can be contacted on 01923 627777 or by email to

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