Social Media & Website Truths
For Estate & Letting Agents in the UK
It was fabulous to catch up with Simon Whale of the Kerfuffle Club and bust some myths about using social media if you are a UK property person, estate agent or letting agent, and about how to build or design your estate agency or letting agency website.
Jane & Simon Chat All Things Digital for Estate & Letting Agents
For those busy estate and letting agents who really don’t have the time to sit and watch this interview in full, here are some topic timings to help you whizz through to the sections of interest!
(5:15) Transition from Estate Agency into Digital marketing
(10:22) What sort of website should an Estate Agency have?
(13:50) How niche should your website be?
(16:30) Do estate agents over-rely on the property portals, Rightmove & Zoopla?
(19:03) Do estate agents have to write all of the content for their new website?
(23:15) The importance of writing a blog for your estate agency
(25:24) Should every estate agency use social media?
(26:48) What social media platform should your estate agency use?
(30:10) How important is it to get your clients to share your content on social media?
(33:14) Building your social media following
(35:45) How to get leads from your social media content
(38:03) Who should run your agency’s social media accounts?
(39:58) Outsource social media or run it in-house?
(41:56) Kerfuffle free offer
“I wouldn’t say I’m the best Prop Tech legend in this industry but I’m certainly in the top one” is what Simon Whale says about himself on his LinkedIn profile bio.
Over the last 2 decades, Simon has worked with some of the original Prop Tech businesses, helping Reapit to become the CRM software of choice for many of the very best estate agents around the world. Selling the business in 2017 gave Simon the opportunity to set up by himself, leveraging his black book of contacts, to bring us “Kerfuffle” an A-Z of the most relevant industry suppliers offering special deals to estate and letting agents across the UK.Find out more
Jane Gardner is an estate agent, turned letting agent, turned website designer, turned digital marketing expert. She has been in the property industry since 1987 and has won over 40 industry awards. Jane is an examiner for ARLA PROPERTYMARK, sitting on their exam board for the lettings technical awards at Level 3 & Level 4, and she was the first person in the UK to pass the Level 4 Certificate in Residential Lettings & Property Management.
Jane and her team at JP Gardner & Associates, work with estate and letting agents all over the UK, running their social media accounts, building and maintaining their websites, writing content for PR, articles, webpages, marketing campaigns, area guides etc. In addition, Jane is a lettings consultant and mentor for many business owners or branch managers working in letting agencies.Find out more
Problems we solve for agents at JP Gardner & Associates
Most estate agents or letting agents do not want to spend hours on social media, or updating their websites, writing blogs, researching local events and news. They do, however, want to tap into that huge digital audience and harness the amazing business opportunities that online platforms provide. The JP Gardner & Associates team looks after everything under one roof offers completely bespoke content to the correct brand, audience, voice & vision of the client. All of these areas need to work together to be ultra-effective and having one account manager responsible for the entire process from concept to results streamlines the process and gives the best results possible.
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