How do you know what the best time to post on Facebook is, to achieve the best results when it comes to both engagement and exposure? Your business has a unique following depending on location, timeline, and what you’re offering, and one of the most successful ways of ensuring that your customers and potential customers have the best chance of seeing your content is knowing when they’re online.
When is the best time to post to Facebook?
There’s a lot of advice and opinion online with regard to the best time to post, but for our purposes you need to disregard all of it. With so many factors going into making your business unique, how can there possible be a one-size-fits-all time when it comes to posting? The good news is, with just a few clicks you can work out when your best time is.
How to find the best time to post on Facebook
Step 1: Take a look at your Insights
The first thing you’re going to do, is open up your Facebook page and click on ‘Insights’ in your Manage Page toolbar.
Step 2: Look at your recent posts
Different sections of your page insights will appear in the menu on the left, and the right hand side of the page will show you the ins-and-outs of each section with charts.
Scroll down until you see ‘Your 5 Most Recent Posts’ and then click on the title, which will bring up a graph showing when your followers are online.
Step 3: Take a look at your engagement
You can also do a bit of sleuth work. Facebook is great for providing lots of information and metrics for how your posts are doing. By looking at the reach and engagement of your posts, you can determine which posts get the best results, and see if there’s a pattern as to when you’re posting them.
On the Insights menu on the left hand side of the page, click on posts and scroll down the page until you see the box with ‘All Posts Published’
Pay extra special attention to the ‘published’ column, which shows you the date and time your post was put out into the world!
Like most things with social media, this isn’t an exact science. If you’re posting to coincide with some kind of live event, say, an episode of Grand Designs in your local area, uploading topical posts the next morning isn’t going to get as much engagement, as a post published during the show, which appears to your audience as they’re scrolling through social media during the adverts!
Having said all this, if you’re not really getting much from your social media it’s unlikely to be simply due to the times you’re posting, there are lots of different reasons you might not be doing as well as you were hoping – if you’d like someone to take a look and get you really cooking with the metaphorical social media gas, get in touch with us and we’ll be happy to help you reach that audience!